Hershey frame shop directions: Follow Route 128 North to Rockport/Gloucester. In Gloucester, you will come upon 2 rotaries (also known as roundabouts or traffic circles), continue straight through both rotaries. Follow the signs toward Rockport past the second rotary, to the first traffic light. This is Route 127 North, (Eastern Avenue.) Turn left onto Route 127 and follow for 3.0 miles. Turn SLIGHT RIGHT onto BROADWAY. 0.4 miles. Turn RIGHT onto MA-127A/MT PLEASANT ST. 0.1 miles. Turn Right onto Pleasant St., the third street on the right, halfway up the hill. End at 8A PLEASANT ST, about 4 houses up on the right hand side.