Custom Frames & Millwork in Rockport, MA

Introduction to Custom Frames & Millwork
At Hershey Frame Shop / Caleb Rulli Gallery, custom frames are not assembled—they are built. With over 26 years of experience in woodworking and fine art framing, we specialize in handcrafted frames and millwork in Rockport, Massachusetts, serving clients throughout the North Shore and Greater Boston area.
Our work goes beyond standard framing options. We manufacture finished corner hardwood frames, apply custom finishes by hand, and create one-of-a-kind designs tailored to each piece of artwork. Guided by our philosophy, “We Create Art Around Art,” every frame is designed to enhance the artwork while standing as a work of craftsmanship on its own.
Why Custom Frames & Millwork Matter
Not all frames are created equal. Mass-produced frames often lack the quality, durability, and design integrity needed to properly complement and protect fine art.
At Hershey Frame Shop, we combine traditional woodworking techniques with modern precision to create frames that elevate both the artwork and its presentation.
Custom frames and millwork offer:
Precise fit for any artwork size or shape
Superior materials for long-term durability
Unique design tailored to the artwork and space
Higher visual and artistic value
Our Custom Frames & Millwork Services
We offer a full range of custom frame building and millwork services, all completed with attention to detail and expert craftsmanship.
Custom Hardwood Frame Manufacturing
As manufacturers of finished corner hardwood frames, we build frames from the ground up using high-quality materials.
Our process includes:
- Precision cutting and joining
- Durable hardwood construction
- Seamless finished corners
- Custom sizing for any artwork
This ensures every frame is structurally sound and visually refined.
Special Mill Frames
We create special mill frames tailored to unique specifications, including non-standard dimensions and custom profiles.
These frames are ideal for:
- Unique or irregular artwork sizes
- Specific design requirements
- Matching existing frames or collections
Our millwork capabilities allow for complete customization without compromise.
Custom Finishes & Surface Treatments
The finish of a frame plays a critical role in its overall appearance. We offer a wide range of custom finishes, all applied with precision.
Options include:
- Stained wood finishes to highlight natural grain
- Opaque finishes for a smooth, modern look
- Hand-applied textures and detailing
- Custom color matching
Each finish is selected to complement the artwork while enhancing its visual presence.
Gold Leaf & Gilded Frames
We specialize in traditional gilding techniques, including gold leaf application for classic and high-end framing.
Our gilding services include:
- Hand-applied gold leaf finishes
- Restoration of existing gilded frames
- Traditional and contemporary gold frame styles
Gold leaf frames add depth, richness, and timeless elegance to artwork.
Period & Traditional Frames
For historically significant or stylistically specific artwork, we create period frames that reflect the appropriate era and design.
These frames are ideal for:
- Antique artwork
- Classical paintings
- Historically accurate presentations
We pay close attention to detail to ensure authenticity and visual harmony.
Craftsmanship That Sets Us Apart
Handcrafted, Not Mass-Produced
Every frame is individually built, ensuring a unique and high-quality result.
Decades of Woodworking Experience
With over 26 years in the industry, our expertise ensures precision and durability.
Full Control Over Design & Production
From raw materials to final finish, every step is handled in-house.
Attention to Detail
We focus on the smallest elements—joinery, finish, proportion—to achieve a refined final product.
Applications for Custom Frames & Millwork
Our custom frames and millwork services are ideal for a wide range of applications:
Fine Art Framing
Enhance valuable artwork with frames designed to match its style and significance.
Gallery & Exhibition Work
Create consistent, high-quality framing for exhibitions and collections.
Interior Design Projects
Work with designers to develop frames that complement specific spaces and aesthetics.
Collectors & High-Value Pieces
Protect and present valuable artwork with museum-quality craftsmanship.
Serving Rockport, MA & Greater Boston
Hershey Frame Shop / Caleb Rulli Gallery is located at 18 Railroad Ave #2 in Rockport, MA. We proudly serve clients within a 30-mile radius, including Boston, Cambridge, Gloucester, and surrounding North Shore communities.
We welcome consultations to discuss custom frame designs and millwork projects in detail.
FAQs About Custom Frames & Millwork
Are your frames made in-house?
Yes, we manufacture custom hardwood frames in-house, ensuring full control over quality and design.
Can you match an existing frame style?
Yes, we can replicate or closely match existing frames using custom millwork techniques.
What materials do you use?
We primarily use high-quality hardwoods, along with specialized materials for finishes such as gold leaf.
Do you offer modern and traditional designs?
Yes, we create everything from contemporary frames to historically accurate period designs.
Can you handle unique or custom requests?
Absolutely. Our millwork services allow us to create fully custom solutions for any project.
Contact Hershey Frame Shop for Custom Frames
If you are looking for handcrafted custom frames and millwork in Rockport or the Boston area, Hershey Frame Shop / Caleb Rulli Gallery is ready to help.
Call now to discuss your custom frame project and get expert guidance.
Phone:
(978) 546-2655
Email:
crulli@hersheyframeshop.com
Address: 118 Railroad Ave #2, Rockport, MA 01966
Business Hours:
Monday: 9:30am – 6:00pm
Tuesday: 9:30am – 6:00pm
Wednesday: 9:30am – 5:00pm
Thursday: 9:30am – 5:00pm
Friday: 9:30am – 5:00pm
Saturday: By Appointment Only
Sunday: Closed
Click to call now and get started with custom framing built to last.





