Custom Picture Frames in Rockport, MA

Introduction to Our Frames
At Hershey Frame Shop / Caleb Rulli Gallery, every frame is designed and crafted to complement the artwork it surrounds. With over 26 years of experience, we offer a wide range of custom picture frames in Rockport, Massachusetts, serving clients throughout the North Shore and Greater Boston area.
From traditional designs to contemporary styles, our frames are built with precision, high-quality materials, and a deep understanding of art presentation. Guided by our philosophy, “We Create Art Around Art,” we ensure that every frame enhances, protects, and completes your piece.
Whether you are framing fine art, photography, or a personal piece, we offer styles and finishes to match any vision.
Why Professional Framing & Art Services Matter
Artwork is an investment—financial, emotional, and cultural. Without proper framing and care, even the most valuable pieces can deteriorate over time.
By choosing expert framing and restoration, you protect your artwork while elevating how it is displayed and experienced.
Our professional services ensure:
Long-term preservation using archival materials
Enhanced visual presentation tailored to each piece
Structural integrity for delicate or aging artwork
Gallery-quality results for artists and collectors
Key Benefits of Custom Picture Framing

Traditional Wood Frames
Traditional wood frames offer timeless appeal and are ideal for classic artwork, portraits, and traditional interiors.
Features include:
- Rich hardwood construction
- Warm, natural finishes
- Detailed profiles and classic design elements
These frames are designed to complement artwork with historical or traditional character.

Contemporary Wood Frames
Contemporary wood frames provide a clean, modern look while maintaining the warmth of natural materials.
Features include:
- Sleek, minimal profiles
- Smooth or lightly textured finishes
- Neutral tones and modern color options
These frames work well for modern art, photography, and minimalist interiors.

Traditional Gold Frames
Traditional gold frames are known for their elegance and decorative detail. Often associated with classical artwork, these frames add richness and depth.
Features include:
- Hand-applied gold leaf finishes
- Ornate detailing and profiles
- Warm tones that enhance classic artwork
Gold frames are ideal for oil paintings, antique pieces, and formal settings.

Contemporary Gold Frames
Contemporary gold frames offer a more refined and modern take on traditional gilding.
Features include:
- Subtle gold finishes
- Cleaner lines and simplified profiles
- Balanced design for modern artwork
These frames bring a touch of sophistication without overwhelming the piece.

Traditional Silver Frames
Traditional silver frames provide a cooler-toned alternative to gold, offering elegance with a slightly more understated feel.
Features include:
- Classic profiles and detailing
- Polished or antiqued silver finishes
- Versatility across different artwork styles
These frames pair well with both traditional and transitional interiors.

Contemporary Silver Frames
Contemporary silver frames deliver a sleek, modern aesthetic with clean lines and refined finishes.
Features include:
- Minimalist design
- Brushed or matte silver finishes
- Ideal for photography and contemporary art
These frames are perfect for clients seeking a modern, understated presentation.
Our Custom Picture Framing Process
At Hershey Frame Shop, we take a hands-on, collaborative approach to every framing project.
Every frame is built with attention to detail, ensuring it complements your artwork without overpowering it.
Consultation & Design
We begin by understanding your artwork, style preferences, and display goals. From there, we guide you through frame styles, finishes, and materials.
Material Selection
Choose from a wide range of options, including hardwood frames, gold leaf finishes, and contemporary materials.
Precision Craftsmanship
Each frame is handcrafted using high-quality materials and exact measurements to ensure a perfect fit.
Final Assembly & Quality Check
We carefully assemble and inspect every piece to ensure it meets our standards for both durability and presentation.
Frame Styles & Options Available
We offer a wide variety of frame styles and finishes to suit any artwork or interior:
Traditional wood frames
Contemporary wood frames
Gold leaf frames and gilded finishes
Silver frames in classic and modern styles
Custom finishes including stained and opaque options
Period frames for historically accurate presentation
Custom Finishes & Materials
Beyond standard categories, we offer a wide range of custom finishes and materials to create truly unique frames.
Stained wood finishes
Opaque painted finishes
Gold leaf and gilding
Custom color matching
Specialty materials and textures
Every finish is applied with care to ensure a high-quality, lasting result.
Built for Every Type of Artwork
Our frames are designed to accommodate a wide variety of artwork, including:
Fine art paintings
Photography
Works on paper
Canvas pieces
Oversized artwork
Custom and specialty projects
No matter the medium or size, we create frames that enhance and protect your work.
Craftsmanship You Can Trust
Handcrafted Quality
Every frame is built with attention to detail, ensuring a precise fit and refined finish.
26+ Years of Experience
Our expertise allows us to recommend the best styles and materials for your artwork.
Custom-Built Solutions
We do not rely on mass-produced frames—every piece is tailored to your needs.
Museum-Quality Standards
We use materials and techniques designed to preserve artwork over time.
Serving Rockport, MA & Greater Boston
Hershey Frame Shop / Caleb Rulli Gallery is located at 18 Railroad Ave #2 in Rockport, MA. We proudly serve clients within a 30-mile radius, including Boston, Cambridge, Gloucester, and surrounding North Shore communities.
Visit our shop to explore frame options in person or contact us to discuss your project.
FAQs About Custom Frames
Do you offer fully custom frame designs?
Yes, all of our frames are custom-built to match your artwork and preferences.
Can I choose different finishes and colors?
Absolutely. We offer a wide range of finishes, including stained, painted, gold leaf, and more.
What frame style is best for my artwork?
We guide you through the selection process to ensure the frame complements your piece.
Do you offer both traditional and modern styles?
Yes, we provide everything from classic ornate frames to clean, contemporary designs.
Can you match an existing frame?
Yes, we can create custom frames to match or complement existing pieces.
Contact Hershey Frame Shop
Ready to find the perfect frame for your artwork?
Call now to explore custom frame options and get expert guidance.
Phone:
(978) 546-2655
Email:
crulli@hersheyframeshop.com
Address: 18 Railroad Ave #2, Rockport, MA 01966
Business Hours:
Monday: 9:30am – 6:00pm
Tuesday: 9:30am – 6:00pm
Wednesday: 9:30am – 5:00pm
Thursday: 9:30am – 5:00pm
Friday: 9:30am – 5:00pm
Saturday: By Appointment Only
Sunday: Closed
Click to call now and get started with custom framing built to last.
