Custom Picture Frames in Rockport, MA

A woodworker wearing safety gear feeds a wooden board through a yellow jointer machine in a workshop.

Introduction to Our Frames

At Hershey Frame Shop / Caleb Rulli Gallery, every frame is designed and crafted to complement the artwork it surrounds. With over 26 years of experience, we offer a wide range of custom picture frames in Rockport, Massachusetts, serving clients throughout the North Shore and Greater Boston area.

From traditional designs to contemporary styles, our frames are built with precision, high-quality materials, and a deep understanding of art presentation. Guided by our philosophy, “We Create Art Around Art,” we ensure that every frame enhances, protects, and completes your piece.

Whether you are framing fine art, photography, or a personal piece, we offer styles and finishes to match any vision.

Why Professional Framing & Art Services Matter

Artwork is an investment—financial, emotional, and cultural. Without proper framing and care, even the most valuable pieces can deteriorate over time.

By choosing expert framing and restoration, you protect your artwork while elevating how it is displayed and experienced.

Our professional services ensure:

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Long-term preservation using archival materials

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Enhanced visual presentation tailored to each piece

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Structural integrity for delicate or aging artwork

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Gallery-quality results for artists and collectors

Key Benefits of Custom Picture Framing

Three nested wooden picture frames in descending shades of brown, displayed against a white background.

Traditional Wood Frames

Traditional wood frames offer timeless appeal and are ideal for classic artwork, portraits, and traditional interiors.

Features include:

  • Rich hardwood construction
  • Warm, natural finishes
  • Detailed profiles and classic design elements

These frames are designed to complement artwork with historical or traditional character.

Three nested picture frame corners: one light natural wood, one reddish-brown burl, and one textured black wood.

Contemporary Wood Frames

Contemporary wood frames provide a clean, modern look while maintaining the warmth of natural materials.

Features include:

  • Sleek, minimal profiles
  • Smooth or lightly textured finishes
  • Neutral tones and modern color options

These frames work well for modern art, photography, and minimalist interiors.

Three nested ornate gold picture frames displayed against a plain white background.

Traditional Gold Frames

Traditional gold frames are known for their elegance and decorative detail. Often associated with classical artwork, these frames add richness and depth.

Features include:

  • Hand-applied gold leaf finishes
  • Ornate detailing and profiles
  • Warm tones that enhance classic artwork

Gold frames are ideal for oil paintings, antique pieces, and formal settings.

Three nested picture frame corners, featuring metallic gold finishes with black or light-toned wooden sides.

Contemporary Gold Frames

Contemporary gold frames offer a more refined and modern take on traditional gilding.

Features include:

  • Subtle gold finishes
  • Cleaner lines and simplified profiles
  • Balanced design for modern artwork

These frames bring a touch of sophistication without overwhelming the piece.

Three stacked samples of ornate decorative picture frame molding with metallic gold and silver finishes.

Traditional Silver Frames

Traditional silver frames provide a cooler-toned alternative to gold, offering elegance with a slightly more understated feel.

Features include:

  • Classic profiles and detailing
  • Polished or antiqued silver finishes
  • Versatility across different artwork styles

These frames pair well with both traditional and transitional interiors.

Three nested corner samples of silver-toned picture frames arranged vertically on a white background.

Contemporary Silver Frames

Contemporary silver frames deliver a sleek, modern aesthetic with clean lines and refined finishes.

Features include:

  • Minimalist design
  • Brushed or matte silver finishes
  • Ideal for photography and contemporary art

These frames are perfect for clients seeking a modern, understated presentation.

Our Custom Picture Framing Process

At Hershey Frame Shop, we take a hands-on, collaborative approach to every framing project.

Every frame is built with attention to detail, ensuring it complements your artwork without overpowering it.

Consultation & Design

We begin by understanding your artwork, style preferences, and display goals. From there, we guide you through frame styles, finishes, and materials.

Material Selection

Choose from a wide range of options, including hardwood frames, gold leaf finishes, and contemporary materials.

Precision Craftsmanship

Each frame is handcrafted using high-quality materials and exact measurements to ensure a perfect fit.

Final Assembly & Quality Check

We carefully assemble and inspect every piece to ensure it meets our standards for both durability and presentation.

Frame Styles & Options Available

We offer a wide variety of frame styles and finishes to suit any artwork or interior:

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Traditional wood frames

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Contemporary wood frames

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Gold leaf frames and gilded finishes

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Silver frames in classic and modern styles

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Custom finishes including stained and opaque options

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Period frames for historically accurate presentation

Custom Finishes & Materials

Beyond standard categories, we offer a wide range of custom finishes and materials to create truly unique frames.

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Stained wood finishes

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Opaque painted finishes

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Gold leaf and gilding

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Custom color matching

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Specialty materials and textures

Every finish is applied with care to ensure a high-quality, lasting result.

Built for Every Type of Artwork

Our frames are designed to accommodate a wide variety of artwork, including:

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Fine art paintings

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Photography

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Works on paper

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Canvas pieces

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Oversized artwork

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Custom and specialty projects

No matter the medium or size, we create frames that enhance and protect your work.

Craftsmanship You Can Trust

Handcrafted Quality

Every frame is built with attention to detail, ensuring a precise fit and refined finish.

26+ Years of Experience

Our expertise allows us to recommend the best styles and materials for your artwork.

Custom-Built Solutions

We do not rely on mass-produced frames—every piece is tailored to your needs.

Museum-Quality Standards

We use materials and techniques designed to preserve artwork over time.

Rockport, MA 01966
30 mi radius

Serving Rockport, MA & Greater Boston

Hershey Frame Shop / Caleb Rulli Gallery is located at 18 Railroad Ave #2 in Rockport, MA. We proudly serve clients within a 30-mile radius, including Boston, Cambridge, Gloucester, and surrounding North Shore communities.

Visit our shop to explore frame options in person or contact us to discuss your project.

FAQs About Custom Frames

  • Do you offer fully custom frame designs?

    Yes, all of our frames are custom-built to match your artwork and preferences.

  • Can I choose different finishes and colors?

    Absolutely. We offer a wide range of finishes, including stained, painted, gold leaf, and more.

  • What frame style is best for my artwork?

    We guide you through the selection process to ensure the frame complements your piece.

  • Do you offer both traditional and modern styles?

    Yes, we provide everything from classic ornate frames to clean, contemporary designs.

  • Can you match an existing frame?

    Yes, we can create custom frames to match or complement existing pieces.

Contact Hershey Frame Shop

Ready to find the perfect frame for your artwork?

Call now to explore custom frame options and get expert guidance.

Phone: (978) 546-2655
Email: crulli@hersheyframeshop.com
Address: 18 Railroad Ave #2, Rockport, MA 01966

Business Hours:
Monday: 9:30am – 6:00pm
Tuesday: 9:30am – 6:00pm
Wednesday: 9:30am – 5:00pm
Thursday: 9:30am – 5:00pm
Friday: 9:30am – 5:00pm
Saturday: By Appointment Only
Sunday: Closed

Click to call now and get started with custom framing built to last.