Custom Picture Framing in Rockport, MA & Boston Area

A person wearing safety glasses and red work gloves sands a piece of wood on a workbench in a woodworking shop.

Introduction to Custom Picture Framing

At Hershey Frame Shop / Caleb Rulli Gallery, custom picture framing is the foundation of everything we do. With over 28 years of experience, we provide handcrafted, museum-quality framing services in Rockport, Massachusetts, serving clients throughout the North Shore and Greater Boston area.

We believe that a frame should do more than surround a piece—it should enhance it, protect it, and complete it. Guided by our philosophy, “We Create Art Around Art,” every frame is carefully designed to complement the artwork while preserving its integrity for years to come.

Whether you are framing a fine art painting, a photograph, or a meaningful personal piece, we approach every project with precision, craftsmanship, and attention to detail.

Why Professional Framing & Art Services Matter

Artwork is an investment—financial, emotional, and cultural. Without proper framing and care, even the most valuable pieces can deteriorate over time.

By choosing expert framing and restoration, you protect your artwork while elevating how it is displayed and experienced.

Our professional services ensure:

Black circle with a white check mark.

Long-term preservation using archival materials

Black circle with white checkmark.

Enhanced visual presentation tailored to each piece

Black circle with a white checkmark.

Structural integrity for delicate or aging artwork

Black circle with a white check mark.

Gallery-quality results for artists and collectors

Key Benefits of Custom Picture Framing

Our Custom Picture Framing Process

At Hershey Frame Shop, we take a hands-on, collaborative approach to every framing project.

Every frame is built with attention to detail, ensuring it complements your artwork without overpowering it.

Consultation & Design

We begin by understanding your artwork, style preferences, and display goals. From there, we guide you through frame styles, finishes, and materials.

Material Selection

Choose from a wide range of options, including hardwood frames, gold leaf finishes, and contemporary materials.

Precision Craftsmanship

Each frame is handcrafted using high-quality materials and exact measurements to ensure a perfect fit.

Final Assembly & Quality Check

We carefully assemble and inspect every piece to ensure it meets our standards for both durability and presentation.

Frame Styles & Options Available

We offer a wide variety of frame styles and finishes to suit any artwork or interior:

Black circle with a white check mark.

Traditional wood frames

Black circle with white checkmark.

Contemporary wood frames

Black circle with a white checkmark.

Gold leaf frames and gilded finishes

Black circle with a white check mark.

Silver frames in classic and modern styles

Black circle with a white checkmark.

Custom finishes including stained and opaque options

Black circle with a white checkmark.

Period frames for historically accurate presentation

Who We Serve

Our custom picture framing services are designed for a wide range of clients, including:

Homeowners

Preserve and display personal artwork, photographs, and meaningful pieces with custom framing designed to fit your space.

Art Collectors

Protect valuable artwork with museum-quality materials and expert craftsmanship.

Artists

Prepare your work for professional presentation with framing that meets gallery standards.

Interior Designers

Collaborate on framing solutions that align with your design vision and client expectations.

Businesses & Offices

Enhance your workspace with professionally framed artwork that reflects your brand and environment.

Rockport, MA 01966
30 mi radius

Serving Rockport, MA & Greater Boston

Hershey Frame Shop / Caleb Rulli Gallery is located at 18 Railroad Ave #2 in Rockport, MA. We proudly serve clients within a 30-mile radius, including Boston, Cambridge, Gloucester, and surrounding North Shore communities.

Whether you visit us in person or call ahead, we provide personalized service tailored to your project.

FAQs About Custom Picture Framing

  • How is custom framing different from store-bought frames?

    Custom framing is designed specifically for your artwork, offering better protection, fit, and overall presentation.

  • How long does custom framing take?

    Turnaround times vary depending on the project, but most framing work is completed within a few weeks.

  • Can you frame delicate or valuable artwork?

    Yes, we specialize in handling valuable and delicate pieces using conservation-grade materials.

  • Do you offer modern and traditional frame styles?

    Yes, we offer a full range of styles, from traditional wood and gold leaf frames to contemporary designs.

  • Can you help me choose the right frame?

    Absolutely. We guide you through the selection process to ensure the final result complements your artwork and space.

Contact Hershey Frame Shop for Custom Picture Framing

If you are looking for expert custom picture framing in Rockport or the Boston area, Hershey Frame Shop / Caleb Rulli Gallery is ready to help.

Call now to discuss your project and get started with a custom framing solution tailored to your artwork.

Phone: (978) 546-2655
Email: crulli@hersheyframeshop.com
Address: 118 Railroad Ave #2, Rockport, MA 01966

Business Hours:
Monday: 9:30am – 6:00pm
Tuesday: 9:30am – 6:00pm
Wednesday: 9:30am – 5:00pm
Thursday: 9:30am – 5:00pm
Friday: 9:30am – 5:00pm
Saturday: By Appointment Only
Sunday: Closed

Click to call now and get started with custom framing built to last.