Custom Picture Framing in Rockport, MA & Boston Area

Introduction to Custom Picture Framing
At Hershey Frame Shop / Caleb Rulli Gallery, custom picture framing is the foundation of everything we do. With over 28 years of experience, we provide handcrafted, museum-quality framing services in Rockport, Massachusetts, serving clients throughout the North Shore and Greater Boston area.
We believe that a frame should do more than surround a piece—it should enhance it, protect it, and complete it. Guided by our philosophy, “We Create Art Around Art,” every frame is carefully designed to complement the artwork while preserving its integrity for years to come.
Whether you are framing a fine art painting, a photograph, or a meaningful personal piece, we approach every project with precision, craftsmanship, and attention to detail.
Why Professional Framing & Art Services Matter
Artwork is an investment—financial, emotional, and cultural. Without proper framing and care, even the most valuable pieces can deteriorate over time.
By choosing expert framing and restoration, you protect your artwork while elevating how it is displayed and experienced.
Our professional services ensure:
Long-term preservation using archival materials
Enhanced visual presentation tailored to each piece
Structural integrity for delicate or aging artwork
Gallery-quality results for artists and collectors
Key Benefits of Custom Picture Framing
Tailored Design for Every Piece
Every frame is designed specifically for your artwork, taking into account size, style, color, and composition.
Museum-Quality Materials
We use archival materials that help preserve your artwork for the long term without causing damage.
Enhanced Visual Impact
A well-designed frame elevates your artwork, creating a more refined and cohesive presentation.
Protection for Valuable Artwork
Custom framing ensures your piece is properly supported and shielded from environmental factors.
Versatility for Any Style
From traditional to contemporary, we create frames that match your aesthetic and environment.
Our Custom Picture Framing Process
At Hershey Frame Shop, we take a hands-on, collaborative approach to every framing project.
Every frame is built with attention to detail, ensuring it complements your artwork without overpowering it.
Consultation & Design
We begin by understanding your artwork, style preferences, and display goals. From there, we guide you through frame styles, finishes, and materials.
Material Selection
Choose from a wide range of options, including hardwood frames, gold leaf finishes, and contemporary materials.
Precision Craftsmanship
Each frame is handcrafted using high-quality materials and exact measurements to ensure a perfect fit.
Final Assembly & Quality Check
We carefully assemble and inspect every piece to ensure it meets our standards for both durability and presentation.
Frame Styles & Options Available
We offer a wide variety of frame styles and finishes to suit any artwork or interior:
Traditional wood frames
Contemporary wood frames
Gold leaf frames and gilded finishes
Silver frames in classic and modern styles
Custom finishes including stained and opaque options
Period frames for historically accurate presentation
Who We Serve
Our custom picture framing services are designed for a wide range of clients, including:
Homeowners
Preserve and display personal artwork, photographs, and meaningful pieces with custom framing designed to fit your space.
Art Collectors
Protect valuable artwork with museum-quality materials and expert craftsmanship.
Artists
Prepare your work for professional presentation with framing that meets gallery standards.
Interior Designers
Collaborate on framing solutions that align with your design vision and client expectations.
Businesses & Offices
Enhance your workspace with professionally framed artwork that reflects your brand and environment.
Serving Rockport, MA & Greater Boston
Hershey Frame Shop / Caleb Rulli Gallery is located at 18 Railroad Ave #2 in Rockport, MA. We proudly serve clients within a 30-mile radius, including Boston, Cambridge, Gloucester, and surrounding North Shore communities.
Whether you visit us in person or call ahead, we provide personalized service tailored to your project.
FAQs About Custom Picture Framing
How is custom framing different from store-bought frames?
Custom framing is designed specifically for your artwork, offering better protection, fit, and overall presentation.
How long does custom framing take?
Turnaround times vary depending on the project, but most framing work is completed within a few weeks.
Can you frame delicate or valuable artwork?
Yes, we specialize in handling valuable and delicate pieces using conservation-grade materials.
Do you offer modern and traditional frame styles?
Yes, we offer a full range of styles, from traditional wood and gold leaf frames to contemporary designs.
Can you help me choose the right frame?
Absolutely. We guide you through the selection process to ensure the final result complements your artwork and space.
Contact Hershey Frame Shop for Custom Picture Framing
If you are looking for expert custom picture framing in Rockport or the Boston area, Hershey Frame Shop / Caleb Rulli Gallery is ready to help.
Call now to discuss your project and get started with a custom framing solution tailored to your artwork.
Phone:
(978) 546-2655
Email:
crulli@hersheyframeshop.com
Address: 118 Railroad Ave #2, Rockport, MA 01966
Business Hours:
Monday: 9:30am – 6:00pm
Tuesday: 9:30am – 6:00pm
Wednesday: 9:30am – 5:00pm
Thursday: 9:30am – 5:00pm
Friday: 9:30am – 5:00pm
Saturday: By Appointment Only
Sunday: Closed
Click to call now and get started with custom framing built to last.





